Often times, we question why our websites aren’t generating the sales we yearn for but we most certainly forget to lookup
the things we aren’t doing or that we’re doing wrong.
In this blog, we are going to share with yousome of the amazing ways you can use to drive more sales to your website. Some
maybe implemented by you the storeowner.
Note: You many not require technical knowledge; some challenges may require you to hire an expert to help you around (Where
required or extra skill is required, we will mention in this blog).
1. Speed Up your Website
Of recent, website loading speed has greatly affected how site visitors interact with a website and how long they can
actually stand there. Its called Dwell time. According to a Kiss metrics study, a typical internet user expects a website to load in less than 3secs. More than that, they will simply click on the X.
There are several topics online you can use to optimize your website and improve its website speed. These include use of WordPress plugins, better server optimization and image optimization among others.
The faster your website load, the better the visitor retention and hence conversion. If you aren’t in position to implement
this yourself, we highly suggest involved a technically experienced personnel.
You may use tools like pingdom test, GTmetrics and google speed insights to test how fast your website runs.
2. Optimize for mobile
Today, more Internet users are using mobile. In the 2018 date report released by Jumia, Uganda’s leading ecommerce website, it
shows that 70% of their site visitors came from mobile devices. This is not so different from what Google, Amazon and the counterparts say.
Therefore, the best your website or e-store performs on mobile devices, the better it will perform both in the search
engines and with user retention and conversation.
You can use tools like google mobile test to test your website performance on mobile and see which errors to fix.
3. Perform SEO best practices
It is undisputed that the highest conversion rate of site visitors is thought to come through searchers. Call them search
visitors.
SEO stands for search engine optimization and this means performing the necessary tactics to get your website preform well in
the search engine result pages on the wanted keywords.
SEO is very wide field of study and implementation. However, everything has always a start. We advise you to read
and follow up on search engine and marketing blogs like MOZ, Google blog and Search engine roundtable among others.
Getting your website indexed well in Google will drive you more visitors to your website and hence more conversions.
4. Utilizing social media
Social media is underrated when it comes to driving traffic today yet big numbers the internet users are active on it every other day.
One of the best tactic to use and utilise social media is create a handle or page which your would be clients follow up
on everything related to your business.
On that same page or handle, you’ll be able to interact with you visitors and engage them in everyday topics among others.
Also, you’ll be able to share with them direct updates from your business, online store, etc. These updates may be previous
testimonials, discounts, coupons or deals among others.
When you followers are interested in what you share, they’ll be prompted to checkout you online store or directly come to
lookup a specific product or service you’re offering.
5. Integrate online payments
Running an online store without actually collecting payments on the platform is a big business mistake.
Today, a great number of your clients in Uganda and worldwide are more than willing to directly order for a service or product from your store and have your ship it to them directly.
This is where we as Cashleo pride ourselves. We are here to enable you focus on providing goods and services directly your
customer. Our platform enables you to collect online payments from your store purchases or orders in real time. With the Cashleo platform, you’re able to accept mobile money payments and soon all major card processors.
With our WordPress plugins, by a simple install just under 2 mins on your ecommerce website, you can start collecting payments
in minutes. Here is a blog to expound on setup.
6. Offer Discounts, Deals or Coupons
Okay, who doesn’t love discounts? When you look at stats, black Friday and Cyber Monday are days that giant ecommerce players
on the Internet make the mobile sales. Be it Alibaba or Amazon. Yet, on these day, there giants offer crazy deals and discounts on products they sale.
This can also work for your start-up ecommerce store. By offering small discount on a specific products or a minimum expenditure
in return of lower shipping costs. It can just be anything.
You’ll be surprised at how people will go in for a product due to a discount they’ll get in exchange.
7. Collect client feedback
On of the biggest selling points in ecommerce is client reviews or feedback. Positive feedback alone allures other clients to
actually purchase an item. Therefore collecting and sharing your previous client response and feedback is one of the easiest was to drive in more sales on your online store.
If you’re starting out, the easiest way to get feedback from your previous clients is actually to reach out to them via a call
or email and politely request for there honest feedback on products bought from your stock.
8. Provide help and online support
99% of client online would not purchase web hosting services if there is anyone to provide them support when needed. Actually, 70% of clients would not subscribe to a package from a web hosting company if they don’t online all time online support.
This drives us back to the point of feedback and client response, as all this now bundles up to support your clients with
the services you’re providing.
9. Documentation (Create content)
A big number of your clients are certainly looking for blog post, review or explainer video how the product you’re selling
looks, works or feels like. And if they can’t find that content, then why even bother to write you an email?
Creating content that will help your clients understand the product you’re selling will only one help them but also help you
get more conversations and sale more of you products.
10. Client Follow Up
It is known that the best person to sale to is that who has bought from you before. But hey, if you don’t reach out to a
client and follow-up on how your product or service impacted them, how will your get that other sale.
This is where client follow-up comes it. It is a good practice to know from your client how they feel like after that previous
purchase from your store. You can also find out/request if they are in position to recommend it to a friend. Or even, suggest to them an alternative or better/newer product that you have that will bring them faster results.
That’s how your client will end up coming back to your e-store and hopefully buy from you again.
In closing, there an immerse ways to drive more sales to your online store. We hand-picked these that we think can be a quick
start point as us build you ecommerce store bigger and better.
Happy selling, from us all at Cashleo Ltd.
